1. Start with the Krum service boundary, not a population assumption
Your firm may serve Krum while also defining its work by Denton County, Texas, or a narrower set of locations. Those are different geographic relationships. Krum city is recorded in Denton County; the Census figure describes the municipality, not the number of legal inquiries your firm receives or the number of people who need counsel. It also does not establish language preferences, competition, conversion rates or a need for a particular intake channel. Video Intake should therefore be evaluated against your own website visitors and matters, not against a population-based forecast.
Recommended approach
Write down which locations and case types you actually accept. Then decide whether the intake should ask about location, matter type, urgency or another eligibility factor. Use the Krum and Denton County distinction to prevent a visitor from being routed on an unclear geographic assumption. Treat any local performance conclusion as something to measure after implementation, not something the Census record can supply.
