Start with Killeen’s actual service boundary
Your firm may serve Killeen, Bell County, or a wider Texas geography. Those are different operating decisions. The Census record identifies Killeen city as a municipality in Bell County; it does not establish how many people call a law firm, which practice areas they need, or whether callers come from inside the city rather than elsewhere in the county. Intake Coach should therefore be evaluated against your own calls and service rules, not against population as a proxy for opportunity. Ask whether the review can distinguish the geographic information your team actually collects from assumptions about where a prospective client lives.
Recommended approach
Bring your written service area, accepted jurisdictions, and any geographic screening rules to the consultation. Decide which location questions are necessary for eligibility and which would merely add friction. Keep Killeen and Bell County distinct in your intake language, records, and reporting.
