1. Set the geographic boundary before selecting stories
Kilgore is recorded as a municipality in Texas. The 2020–2024 American Community Survey 5-year estimate records 13,470 residents, with a margin of error of 42, and identifies relationships with Gregg County and Rusk County. That is context for deciding whether Kilgore-specific coverage belongs in your editorial scope; it is not evidence of search demand, competition, legal need, leads or revenue. Households, individuals, the city and the two counties are different geographic units, so a useful review should state which audience a page addresses. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. It does not establish a Kilgore-specific audience, local client base or local performance result.
Recommended approach
Write a coverage rule that names the intended geography: Kilgore, one or both listed counties, Texas statewide, or another area the firm actually serves. Review whether a proposed page speaks to that audience instead of treating every Texas story as locally relevant.
