1. Start with the geographic boundary
The Census record identifies Kermit as a municipality in Winkler County. That is a useful starting point for a coverage policy, but it does not define every person your firm serves. Kermit, Winkler County, a wider Texas market and a metropolitan area are different geographic scopes. Legal News is described by Bosseo as monitoring local and national sources for stories in a state and matching them to practice areas. The firm therefore needs to decide whether a Kermit-facing page should discuss a Kermit event, a Winkler County development, a Texas rule change, or a broader story with a clear connection to the firm’s work. Population should not be used to select topics or predict outcomes.
Recommended approach
Create a written geographic rule before approving pages. For example, review whether each story has a defensible connection to Kermit, Winkler County, or the wider Texas area the firm serves. Keep those scopes distinct in page titles, explanations and measurement. Ask Bosseo how geographic relevance is handled when a story is statewide but the firm’s local service area is narrower.
