1. Define the geographic scope before you judge review performance
Katy city is recorded as a municipality, with county relationships to Fort Bend County, Harris County, and Waller County. Those are not interchangeable audiences. A profile may be viewed by people in Katy, by people elsewhere in one of those counties, or by individuals searching for a practice area without using a city name. The Census population estimate describes Katy city only; it does not show how many people need legal help or how many firms compete for a particular query. For Reputation & Reviews, this distinction matters because a review program should be evaluated against the geographic scope your firm actually serves, not against a population number.
Recommended approach
At consultation, identify whether your firm wants to evaluate Katy city, selected county relationships, a wider Texas service area, or another defined coverage area. Then separate reputation questions from demand questions: which clients may be invited to review the firm, which profile receives the review, and which geographic descriptions are appropriate for public responses. Measure qualified inquiries by source and location rather than treating population as a forecast.
