1. Define the geography before you read the numbers
Josephine is recorded as a municipality in Texas, with county relationships to Collin County and Hunt County. Those are different geographic descriptions, and a dashboard review should not treat them as interchangeable. A report may contain city targets, county targets, statewide terms or other service-and-city combinations. You should be able to identify which geography each ranking, call, form or lead is associated with. A population estimate for Josephine city does not establish how many people search for a legal service, how many prospective clients live nearby or how many matters a firm could obtain.
Recommended approach
Ask Bosseo to show how geographic labels are displayed for your account and how you would distinguish Josephine city from Collin County, Hunt County and Texas-wide activity. Decide in advance which geographic relationships matter to your practice. Do not approve a conclusion simply because a city name appears in a report.
