1. Start with the geography your firm actually evaluates
Jersey Village is recorded as a city in Harris County. A dashboard review should keep those scopes distinct: Jersey Village city is not the same reporting unit as Harris County, the wider metropolitan area or Texas. The local population estimate is useful for naming the municipality and its jurisdictional context, but it cannot show how many people search for counsel, which practice areas are active or which location will produce a signed matter. Bosseo’s public ROI Dashboard page describes city data, service-and-city keyword targets and questions about which cities produce calls. That makes geographic definition an implementation decision, not a conclusion available by Census data.
Recommended approach
Ask Bosseo to show how your firm would name and separate Jersey Village, Harris County and any broader Texas targets in the dashboard. Confirm whether a city label refers to the search target, the caller’s location, the landing-page location or another field. Do not combine these scopes in a single ROI calculation unless your firm deliberately defines them that way.
