1. Start with the geography your firm actually serves
Hornsby Bend is recorded as a CDP in Travis County, Texas. It is not the same geographic unit as the county, the Austin metropolitan area or the state. A legal-news page can mention a Hornsby Bend or Travis County connection only when the underlying event and the attorney’s analysis support it. A Texas-wide story may be relevant to a firm serving Hornsby Bend, while a story from another jurisdiction may require a clear explanation of why it matters to Texas readers. The Census population estimate is useful for identifying the place and its county relationship, but it cannot tell you whether people are searching for a particular legal issue or whether a news page will produce an inquiry.
Recommended approach
Ask Bosseo to show how stories would be screened for Texas, Travis County and Hornsby Bend relevance. Keep the service-area language precise, and do not treat a population figure as a forecast. Review whether each proposed page should speak to a local incident, a county-level issue, a Texas rule or a broader legal development.
