1. Start with the geographic entity your firm actually serves
The Census records Highlands as a CDP in Harris County. That distinction matters because a page about Highlands is not automatically a page about Harris County, Houston, the Houston metropolitan area or all of Texas. Those geographic labels describe different scopes. A firm should decide whether Highlands is a primary service location, one community within a wider Harris County practice, or a location used only for a specific service page. The population estimate provides context for the place; it does not establish search volume, legal need, competition or likely case intake.
Recommended approach
Review every location and service page for geographic precision. State the communities, county or counties and broader areas your firm genuinely serves, without treating the Highlands population figure as a market forecast. Ask whether each page gives a prospective client a useful answer for that exact place and legal problem.
