1. Set the geographic boundary before reviewing stories
Highland Village is a municipality in Denton County, Texas. A page about a statewide law change, a Denton County court development and an incident in Highland Village serve different informational purposes. They should not be treated as interchangeable local content. Population data can confirm that Highland Village is a defined place to include in a service-area plan, but it cannot establish that residents are searching for a particular legal topic or that a story will produce an inquiry.
Recommended approach
Ask Bosseo to show how geographic relevance would be determined for your firm. Write down whether the intended audience is Highland Village residents, people with matters elsewhere in Denton County, clients across Texas, or another legally supportable service area. Review whether each proposed page identifies the relevant jurisdiction accurately and avoids implying that a statewide event occurred locally.
