1. Start with Highland Village’s actual service area
Highland Village is a municipality in Denton County, Texas. The 2020–2024 ACS five-year population estimate for the city is 16,101, with a margin of error of 34. That is useful geographic context when you define which calls belong in a Highland Village intake review. It is not evidence of search demand, competition, case volume, language preference, or revenue opportunity. A firm may serve Highland Village alone, Denton County more broadly, or additional Texas markets; those are different operating choices. Intake Coach should therefore be evaluated against the calls and jurisdictions your firm actually handles rather than against the city’s population.
Recommended approach
Before booking, write down the geographic relationship you want to test: Highland Village matters, Denton County matters, or a wider Texas service area. Ask how calls from different jurisdictions would be identified, routed, and reviewed without treating the Highland Village population estimate as a forecast.
