1. Define the geographic boundary before selecting stories
Hickory Creek is a town in Denton County, Texas. A firm serving Hickory Creek may also choose to discuss matters at a broader county, metropolitan or statewide level, but those are different audiences. A statewide legal development may be relevant to a Hickory Creek practice even when the event did not occur in town. Conversely, a local incident should not automatically be presented as evidence of a broader Denton County trend. The available population estimate describes the municipality only; it does not establish demand for legal services or the volume of news queries.
Recommended approach
Before reviewing Legal News, write down the geographic areas the firm is willing to address: Hickory Creek, Denton County, another defined service area, Texas, or a combination. Use that boundary to judge story relevance and to decide when a page should explain statewide law rather than imply a Hickory Creek fact. Ask Bosseo how geographic matching is configured for the firm’s practice areas and intended audience.
