Start with the geographic relationship, not a population assumption
Hewitt is a municipality in McLennan County. The 2020–2024 ACS five-year estimate records 16,432 residents, with a margin of error of 25. That is a description of the city, not evidence of legal demand, search volume, competition, case volume or revenue. It also does not describe every community a Hewitt-serving firm may reach. A review program should therefore distinguish Hewitt city from McLennan County and from any broader Texas service area the firm elects to serve. The relevant review question is whether clients associated with the firm’s actual matters can describe their experience honestly, without implying that every reviewer or case came from Hewitt.
Recommended approach
Bring a current service-area map and matter-type list to the consultation. Decide whether the profile and review language should reference Hewitt, McLennan County or a wider area, and avoid treating the city’s population as a forecast.
