1. Start with the geography your firm actually serves
Gatesville is a municipality in Coryell County, Texas. The 2020–2024 American Community Survey 5-year estimate records 16,228 residents for Gatesville city, with a margin of error of 42. That figure describes the city’s population estimate; it does not establish legal-news demand, competition, search volume, leads, cases, or revenue. A Legal News decision therefore needs a service-area definition before it needs a publishing target. Decide whether a page should address Gatesville, Coryell County, a broader Texas audience, or more than one of those areas. A story involving a Texas statute may be relevant statewide even when it has no Gatesville connection. A local incident may be useful only if your firm handles the related legal issue and serves the affected geography.
Recommended approach
Write a geographic policy for review: Gatesville city, Coryell County, Texas statewide matters, and any additional area your firm can lawfully and practically serve. Do not use the population estimate as a forecast. Use it only as context when deciding whether the city is within your intended coverage.
