1. Define what “Galena Park” means in the dashboard
The Census record identifies Galena Park city and its relationship to Harris County. A law firm may also serve people elsewhere in the county or across a wider Texas market, but those areas should not be blended into a Galena Park result without an explicit definition. Ask whether a city label refers to a tracked keyword, a page target, a caller’s location, a matter’s venue or another field. Those are different measurements. The population estimate establishes that Galena Park is an eligible municipality for geographic planning; it does not establish that a particular practice area has demand there.
Recommended approach
Before reviewing performance, write down the places the firm wants to compare: Galena Park city, Harris County, other selected service areas or Texas as a whole. Require each chart and export to show its geographic definition. If the firm cannot explain what a “Galena Park lead” means, do not use that number for budget allocation.
