1. Set the geographic brief before reviewing stories
Forest Hill is recorded as a city in Tarrant County, Texas. A page about a statewide law change, a Tarrant County proceeding or an incident elsewhere in Texas does not have the same geographic meaning as a page specifically about Forest Hill. The 14,062 population estimate is context for the municipality, not evidence that a particular legal topic will attract prospective clients. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state, while its examples describe local and national sources monitored for relevant stories. That leaves an important decision for your firm: what geographic relationship makes a story useful to Forest Hill readers?
Recommended approach
Define separate editorial categories for Forest Hill, Tarrant County, the wider Texas market and matters with no appropriate local connection. For each category, decide whether the firm would explain the legal issue, identify affected audiences, or decline publication. Ask Bosseo how geographic relevance is represented on a page and how the firm can review that distinction before approval.
