1. Start with the geography your firm actually serves
The U.S. Census Bureau records El Paso as a municipality in El Paso County. Its 2020–2024 ACS five-year population estimate is 680,130, with a margin of error of 130. That figure describes the city population; it does not establish legal demand, search volume, competition, lead volume, case volume or revenue. It also does not establish that every person in the city is a prospective client of your firm. For Video Intake, the practical decision is narrower: determine whether your website should present one intake path for people in El Paso, separate paths for El Paso County service areas, or a location question that helps your team decide ownership.
Recommended approach
Write the service-area question from your actual practice boundaries. Decide whether location should be an early qualification question, a routing field or an escalation trigger. Do not use the city’s population as a forecast. Review the completed flow against the counties, courts, offices and matter types your firm truly handles.
