1. Define the geographic boundary before choosing stories
El Paso city and El Paso County are related but different geographic descriptions. A firm serving only the city should not automatically present countywide incidents, courts, agencies, or legal developments as city-specific. A firm serving El Paso County may have a broader editorial boundary, but that boundary should still be stated accurately. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. It does not establish a particular El Paso feed, local office, countywide coverage commitment, or volume of relevant stories.
Recommended approach
Before a consultation, write down the places your firm actually serves: El Paso city, El Paso County, Texas more broadly, or another defined combination. Ask how a proposed page would identify the location, what happens when a story is statewide rather than local, and how irrelevant neighboring coverage is screened. Do not use the city’s population estimate as a forecast of demand.
