1. Set the geographic boundary before choosing stories
Your firm may serve El Campo, Wharton County, other Texas communities, or a broader area. Those are different editorial scopes. A story involving El Campo is not automatically relevant to every prospective client in Wharton County, and a statewide legal development may matter to an El Campo practice even when it does not mention the city. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state, while its examples include local and national legal-news sources. The public description does not establish a bespoke El Campo coverage promise.
Recommended approach
Decide whether your news pages should address El Campo alone, Wharton County, Texas, or a combination. Record the intended audience for each practice area. Use the city and county relationship accurately in copy, and do not use the El Campo population estimate as evidence that a topic will generate inquiries. Ask Bosseo how geographic relevance is handled when a story is statewide but your firm’s service area is local.
