1. Start with the geography you actually serve
Dumas is recorded as a municipality in Moore County, Texas. The 2020–2024 ACS five-year population estimate for Dumas city is 14,452, with a margin of error of 19. That is a description of the city’s population, not evidence of search demand, competition, case volume or revenue. It also does not define the full service area of a law firm. Your firm may serve Dumas, other parts of Moore County, or a broader Texas territory; those relationships should be stated by the firm rather than inferred from the city record.
Recommended approach
Use the consultation to define which visitors the intake should accept, which locations require review and which inquiries should be declined or redirected. Do not use the Dumas population figure to set a conversion target. Instead, establish a baseline from your own website inquiries and then decide what information a Dumas or Moore County visitor must provide before a team member reviews the matter.
