1. Start with the Dumas service area, not a population assumption
Dumas is recorded as a municipality in Moore County, Texas. The 2020–2024 ACS five-year population estimate for Dumas city is 14,452, with a margin of error of 19. That is geographic context, not evidence of call volume, legal demand, competition, lead supply or revenue. If your firm serves Dumas and clients elsewhere in Moore County, define those service boundaries before configuring caller questions or reporting. City residents, county residents, households and individuals are not interchangeable audiences.
Recommended approach
Write down the locations your firm actually serves, then decide whether a caller’s location should be captured as a required intake detail, a routing factor or simply part of the transcript. Review calls from Dumas separately from calls originating elsewhere only if that distinction helps your team make a real operational decision.
