1. Set the geographic boundary before reviewing stories
A Donna firm may want coverage for Donna, Hidalgo County, a wider Texas audience or a combination of those areas. Those are different scopes. Bosseo’s public Legal News description refers to matching stories to the firm’s practice areas and state.
Recommended approach
Decide which geographic relationship each practice area should serve. For example, review whether a page should address a Texas law change broadly, explain a matter relevant to Hidalgo County, or use Donna only as part of the firm’s service-area language. Ask how location will be reflected in titles, explanations, calls to action and later measurement.
