1. Define the geographic boundary before choosing stories
Dalhart’s official geographic relationship matters: the city is associated with both Dallam County and Hartley County. A news program should therefore make the firm’s service area explicit rather than treating every Texas headline as locally relevant. A story may concern a statewide law, a county proceeding, or an incident near the communities the firm serves. Those are different editorial choices. The city’s ACS population estimate is useful for describing the municipality, but it cannot establish how many people search for legal information or how many potential matters exist.
Recommended approach
Ask Bosseo to review whether proposed coverage can be limited or organized by practice area and the firm’s intended Texas geography. Decide whether the firm wants Dalhart-only pages, county-relevant pages, or broader Texas coverage. Do not select topics merely because they are geographically close; select them because they raise a legal question the firm is prepared to address.
