1. Define the geographic audience before selecting stories
Bosseo’s public Legal News page describes monitoring legal-news sources for a state and matching stories to practice areas. Your firm still has to decide what “local” means for its work. Crystal City is in Zavala County, and the Census record identifies it as a municipality. A page about a Texas statute may be relevant statewide; a page about an incident elsewhere may not be relevant to a Crystal City reader unless the legal issue and service area are clear. Do not treat Crystal City, Zavala County, a metropolitan area, Texas, households and individuals as interchangeable audiences. Population data can help identify the place being served, but it cannot tell you which stories will produce qualified inquiries.
Recommended approach
Before booking, list the geographic areas your firm actually serves and separate Crystal City from countywide and statewide coverage. Ask Bosseo how story matching would reflect those boundaries, and review whether proposed pages would answer a question a person in your service area could reasonably have.
