1. Set the geography before you read the numbers
The dashboard page describes rankings, leads and city data as measurable views. For a Corinth firm, the first question is what “Corinth” means in each report. Corinth city is recorded in Denton County. A report about the city is not automatically a report about all of Denton County, the wider metropolitan area, Texas, or people who live outside the municipality but may contact the firm. The Census population estimate identifies the municipality and its recorded county relationship; it does not establish how many people search for a lawyer or how many matters a firm can accept.
Recommended approach
Ask Bosseo to show the geographic definition attached to each ranking, lead, call and source field. Decide whether your operating view should separate Corinth from Denton County and any broader service area. Keep those boundaries consistent when partners compare practice areas, channels or periods.
