1. Define the geographic boundary before reviewing stories
Canyon and Randall County are related but not interchangeable. The Census record identifies Canyon city as a municipality and records its county relationship as Randall County. A firm may serve Canyon, other parts of Randall County, or a wider Texas market, but the product page describes monitoring and matching at the state and practice-area level. That makes geographic scope an implementation decision rather than something to infer from population. A Canyon firm should decide which locations may be named in coverage, which courts or agencies matter to its practice, and when a story is too remote to be useful. The Canyon population estimate can help document the municipality being considered; it cannot establish that residents are searching for legal news or that a page will generate inquiries.
Recommended approach
Bring a written service-area definition to the consultation. Separate Canyon, Randall County, other Texas locations and any statewide work. Ask how that boundary will affect story selection, page language, calls to action and later reporting.
