1. Set the geographic boundary before choosing stories
Canyon Lake is recorded as a CDP in Comal County. A Canyon Lake page, a Comal County page and a Texas-wide page do not describe the same audience. Bosseo’s public Legal News description says coverage is matched to a firm’s practice areas and state, while its examples refer to local and national sources across a state. That makes geographic definition an important buying question: will your firm discuss issues affecting Canyon Lake specifically, matters throughout Comal County, or Texas law more broadly? The Census population estimate can help you document why Canyon Lake belongs in the service area, but it cannot tell you which legal subjects residents search for or whether a news topic will produce an inquiry.
Recommended approach
Bring a written service-area map to the consultation. Separate Canyon Lake from Comal County and from any broader Texas coverage. Ask how story relevance would be assessed when an event occurs outside Canyon Lake but may affect clients in the county or statewide.
