1. Start with the geography your firm actually serves
A Camp Swift practice should not treat every location label as interchangeable. The Census record identifies Camp Swift CDP as being in Bastrop County, Texas. It does not describe a metro area, a service radius or the communities your firm accepts. The first dashboard question is therefore geographic: which service-and-city targets should be tracked, and which locations should be excluded? Bosseo’s public ROI Dashboard page describes live keyword rankings, including tracked service-and-city targets, along with city data for decision-making. That makes the geographic definition a material implementation choice rather than a decorative label.
Recommended approach
Bring your current service-area list to the consultation. Decide whether Camp Swift is a primary target, part of a Bastrop County grouping, or one location within a wider Texas strategy. Ask how the dashboard would distinguish those targets before relying on a combined total.
