1. Start with the Camp Swift service-area boundary
Camp Swift is recorded as a CDP in Bastrop County. That relationship matters when you decide what a Camp Swift inquiry means operationally: a person may identify with the community, search from elsewhere, or contact a firm that serves a wider part of Bastrop County. The population estimate is context for defining the review, not evidence that a particular practice area or channel will produce clients. Lead Attribution can show the channel, referrer, landing page, device, and session detail associated with an inquiry. The practical decision is whether your reporting distinguishes Camp Swift-oriented activity from broader county or Texas activity without treating geography as proof of intent.
Recommended approach
Agree on the geographic labels your team will use before reviewing performance. Separate Camp Swift, Bastrop County, and any wider service area in your internal decisions. Then examine whether inquiries associated with those paths differ in source, case type, qualification, or outcome. Do not use the population estimate as a forecast.
