1. Define the geographic brief before selecting stories
The U.S. Census Bureau records Burkburnett as a municipality in Wichita County, Texas. Its 2020–2024 ACS 5-year population estimate is 11,059, with a margin of error of 23. That is a description of the city, not evidence that residents search for legal news, that a particular practice has demand, or that a news page will produce an inquiry. For Legal News, the more useful decision is geographic scope: should coverage address Burkburnett only, Wichita County, the firm’s wider Texas service area, or several distinct places? A story can be legally relevant without being locally relevant, and a city reference alone does not make a page useful to a prospective client.
Recommended approach
Write a geographic brief that names Burkburnett and Wichita County where appropriate, then separately records any broader Texas coverage the firm is prepared to explain. Review each proposed story for an actual connection to the firm’s service area rather than using population as a proxy for opportunity.
