1. Start with the Burkburnett service area, not a population assumption
The relevant local fact is precise: Burkburnett is a city in Wichita County, Texas. The 2020–2024 ACS 5-year estimate records 11,059 residents, with a margin of error of 23. That is useful for naming the market you want to examine, but it cannot tell you how many people contact a law firm, which matters they raise, how quickly they expect an answer or whether your team needs additional coverage. Households, individuals, the city and the county are not interchangeable planning units.
Recommended approach
Define which inquiries your firm considers part of its Burkburnett service area and distinguish city inquiries from matters elsewhere in Wichita County or other parts of Texas. Then review actual inquiry sources, matter categories, response times and ownership rules. Automation should follow those documented choices rather than treating population as a forecast.
