1. Start with the geography your firm can genuinely serve
Bulverde is recorded as a city in Comal County, Texas. That relationship matters because a location strategy should distinguish the city from the county and from any wider Texas footprint. A page aimed at Bulverde should not imply that your firm serves every part of Comal County unless that is true. Likewise, a statewide plan should be evaluated separately from a Bulverde-only or county-focused plan. Population is useful for identifying the municipality, but it is not a substitute for evidence about search behavior or the cases your firm wants.
Recommended approach
Before discussing page volume, write down the geographic boundaries your lawyers can support. Compare a Bulverde focus with a Comal County footprint and, only if appropriate, a broader Texas plan. Ask Bosseo to show how each option changes the proposed service-and-city coverage, internal linking, review requirements, and measurement plan.
