1. Start with the geographic boundary, not a demand assumption
The Census record identifies Buda as a city in Hays County, Texas. It does not show how many people search for a particular legal topic, how many are potential clients, or whether a news event will produce inquiries. That distinction matters because legal news can involve several geographic levels: a Buda incident, a Hays County proceeding, a Texas law or agency action, or a national event with implications for Texas residents. A page that blurs those levels can confuse readers and weaken the firm’s editorial judgment.
Recommended approach
Before evaluating coverage, define the geographic scope your firm is willing to address. Ask whether a story is directly connected to Buda, relevant across Hays County, governed by Texas law, or merely national background. Keep those labels accurate on the page and assess results by the location and matter types the firm actually serves.
