Start with Brenham’s actual service area
Brenham is a municipality in Washington County, Texas. The 2020–2024 American Community Survey 5-year estimate records 18,641 residents, with a margin of error of 20. That is geographic context, not proof of call volume, legal demand, language preference, competition, lead quantity, or staffing requirements. Your intake design should therefore begin with the people and places your firm actually serves, rather than using the population estimate to assume how many conversations occur.
Recommended approach
Define whether the consultation should cover Brenham only, Washington County, or a broader service area. Then identify which caller details matter at intake: location, matter type, deadlines, opposing parties, prior counsel, and the next action your firm can responsibly offer. Intake Coach can be evaluated against those decisions rather than against an assumed market size.
