1. Start with Brady’s actual service boundary
Brady is recorded as a municipality in McCulloch County. The population estimate describes the city, not every person or household your firm may serve, and it does not establish demand, competition, call volume or legal need. A firm may also receive inquiries from people outside Brady. Those geographic distinctions matter when you decide which callers the system should treat as relevant and what location information it should capture.
Recommended approach
Define the service area in your own terms before configuring intake. Decide whether the caller should identify a city, county, incident location or another jurisdiction. Treat Brady and McCulloch County as separate fields when that distinction affects attorney review. Do not use the population estimate as a forecast of calls or cases.
