1. Start with the geographic profile you actually serve
Boerne is recorded as a municipality in Kendall County, Texas. The 2020–2024 American Community Survey 5-year estimate records 20,518 residents, with a margin of error of 54. A firm should therefore define whether its Google Business Profile and review program are intended for Boerne alone, Kendall County more broadly, or a wider service area. Those are different decisions.
Recommended approach
Before booking a consultation, write down the locations and practice areas your firm actually serves. Ask Bosseo to review whether the proposed reputation work will support that geographic scope without overstating it. Keep the public profile accurate, and distinguish Boerne from Kendall County and from any broader Texas service area.
