1. Define the geographic brief before selecting stories
The U.S. Census Bureau records Bellmead city as a municipality in McLennan County. Its 2020–2024 ACS five-year population estimate is 10,566, with a margin of error of 18. That is context for eligibility and geographic planning—not evidence of search demand, legal need, competition, leads, cases or revenue. A Bellmead firm should therefore decide whether a news page is intended for Bellmead, McLennan County, Texas, or another expressly defined service area. Do not let a city reference silently expand into a countywide or metropolitan claim.
Recommended approach
Give Bosseo a written geographic brief. Identify the locations your firm actually serves, the locations it does not serve, and the practice areas that should govern story selection. Review whether each proposed page names the correct jurisdiction and avoids implying that a Bellmead fact describes all of McLennan County or Texas.
