Define the geography before you judge the numbers
Beeville is recorded as a municipality in Bee County, Texas. The 2020–2024 ACS five-year population estimate for Beeville city is 13,412, with a margin of error of 29. That is an eligibility and planning fact, not evidence of legal demand, search volume, competition, lead volume or revenue. Your dashboard review should therefore distinguish Beeville city from Bee County and from any broader service area your firm chooses to evaluate. A city label should not silently stand for the county, and a county total should not be presented as Beeville-only performance.
Recommended approach
Ask Bosseo to show how location labels will be defined in keyword tracking, lead records, source attribution and reporting. Decide whether your internal review needs separate views for Beeville city, Bee County and any other expressly selected geography. If the firm serves clients outside those boundaries, document that choice rather than treating population as a proxy for opportunity.
