1. Set the geographic boundary before choosing stories
Bastrop and Bastrop County are not interchangeable labels. A firm serving Bastrop may therefore need to decide whether a page is meant for people in the city, people elsewhere in the county, or a broader Texas audience. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. The page also says the content is published on the firm’s own domain under its name, practice areas, and call to action.
Recommended approach
Create a written coverage rule before approving pages. Specify whether the firm may comment on Bastrop events, Bastrop County matters, statewide legal developments, or only topics with a direct connection to its practice. Ask Bosseo how geographic relevance is represented in a page title, body, internal links, and call to action. Do not treat the 11,156-person estimate as a forecast of audience size.
