1. Start with the Aubrey service boundary
Aubrey city is recorded as a municipality in Denton County, Texas. The 2020–2024 ACS five-year estimate places the city’s population at 7,396, with a margin of error of 28. That is geographic and demographic context only. It does not show how many people seek legal help, which practice areas they need, whether they will use video, or whether your firm needs additional intake capacity. Keep the boundary precise when you review the product: Aubrey city, Denton County, and any wider service territory are not interchangeable. A visitor’s location may also be one qualification question among several, depending on the matters your firm accepts.
Recommended approach
Use Aubrey as the starting location for a service-area review. Decide which geographic questions are genuinely relevant to your matters, then determine whether the Video Intake path should distinguish Aubrey from other Denton County locations or from areas your firm does not serve. Do not set staffing, language, advertising or revenue assumptions from the population estimate.
