1. Start with the calls your Aubrey firm actually handles
The local population record establishes Aubrey city’s size and its relationship to Denton County, but it cannot tell you how many prospective clients contact your firm or where those callers live. Do not use the population estimate as a proxy for demand. Instead, examine your own intake activity by source, practice area, service geography and outcome. Intake Coach’s public description says every intake call can be recorded, transcribed, tagged by case type, scored and reviewed with specific coaching. That makes the conversation itself the starting point rather than an assumption about the local market.
Recommended approach
Bring a defined review boundary to a consultation: Aubrey city, Denton County, Texas, or another area your firm intentionally serves. Ask how calls from different geographic areas should be classified and which outcomes matter—consultation scheduled, follow-up required, declined matter, conflict issue or another firm-specific result. Keep geography separate from population and from performance measurement.
