1. Start with Anna’s exact geographic role
A city, a county, a metropolitan area, a household, and an individual are not interchangeable audiences. If your firm serves Anna, your Legal News review should therefore separate stories relevant to people in Anna from stories relevant to clients elsewhere in Collin County or across Texas.
Recommended approach
Bring a service-area map or written geographic policy to the consultation. Decide whether pages should discuss Anna specifically, Collin County generally, Texas statewide developments, or more than one level when the underlying story supports it.
