What does Lead Attribution show for an inquiry?+
Bosseo’s public page describes a journey record with the channel, referrer, landing page, device, session detail and intake answers. It also describes calls joining the same journey and outcome tracking through consultation and signed case. Confirm the applicable scope for your firm during consultation.
Can it distinguish an Aldine page from a person’s location?+
A page’s geographic topic and a person’s residence are different questions. Ask how your firm’s geographic labels will be represented and avoid treating an Aldine-related landing page as proof that the person lives in Aldine or that Aldine generated the inquiry.
Does attribution tell us how much legal demand exists in Aldine?+
No. The Census estimate establishes the recorded population of Aldine, not legal demand, search volume, competition, lead volume or revenue. Attribution evaluates recorded journeys and outcomes after contact paths are available.
Will our intake team need to ask how the person found us?+
Bosseo’s public page says its instrumentation is built and maintained without UTM spreadsheets or a required “how did you hear about us?” script. Confirm how your existing intake tools and call paths would be handled before implementation decisions are made.
Can calls be included?+
Bosseo states that phone calls can join the same journey record and connect with the web session that produced the call. Ask how your firm’s call path, transcript or case-type information would be represented, and define the privacy and access rules your firm requires.
Can we use the data to move budget between channels?+
You can use connected journey and outcome information as an input to budget review. First confirm that the records are complete enough for the comparison, that outcome definitions are consistent and that the observation period is appropriate. Do not treat attribution as a guarantee of return.