Start with the calls your Alamo Heights practice actually receives
Your first decision is therefore operational: which calls should count as Alamo Heights-related, and how should the intake team recognize them? A caller may identify a location, a court, an incident, or a mailing address. Those details can affect routing and qualification, but the firm should define the rule rather than assume it from geography.
Recommended approach
Bring a sample of recent intake calls and define the geographic signals your team may use. Review whether the caller’s requested service, jurisdiction, deadline, and next step are captured consistently.
