1. Define the geography before judging the profile
The 2020–2024 ACS five-year estimate for White House is 14,631 people, with a margin of error of 35. Before changing review activity, identify the geographic scope the firm actually wants to evaluate: White House, selected communities in Robertson County, selected communities in Sumner County, or a wider Tennessee service area.
Recommended approach
Use the city-and-county relationship as a coverage question, not as a demand forecast. Review whether the firm’s profile, website references, intake questions, and reporting distinguish White House from the two named counties.
