1. Define the geographic brief before monitoring begins
Union City and Obion County are not interchangeable with Tennessee as a whole. The Census records Union City city as a municipality in Obion County. Bosseo’s public Legal News description says its monitoring and matching operate for a firm’s state and practice areas. That leaves an important business decision for you: determine whether your coverage should address Union City, Obion County, other Tennessee locations, or a wider service area. A population estimate cannot decide that question, and it cannot establish that a local incident will produce legal searches or inquiries.
Recommended approach
Write a geographic brief that names the locations your firm actually serves and the locations it does not want to discuss. Ask Bosseo how that brief would affect story selection, page wording and calls to action. Keep Union City, Obion County and Tennessee distinct in the final content so a page does not imply a geographic reach your firm does not offer.
