1. Define the geographic brief before monitoring begins
Union City and Obion County are not interchangeable with Tennessee as a whole. Bosseo’s public Legal News description says its monitoring and matching operate for a firm’s state and practice areas. That leaves an important business decision for you: determine whether your coverage should address Union City, Obion County, other Tennessee locations, or a wider service area.
Recommended approach
Write a geographic brief that names the locations your firm actually serves and the locations it does not want to discuss. Ask Bosseo how that brief would affect story selection, page wording and calls to action. Keep Union City, Obion County and Tennessee distinct in the final content so a page does not imply a geographic reach your firm does not offer.
