1. Start with the firm’s real service area
South Cleveland is a CDP in Bradley County, not a synonym for every nearby community or for the entire Tennessee market. A firm serving South Cleveland should decide whether its news coverage is meant to address people in South Cleveland, Bradley County, a wider Tennessee service area, or a defined combination. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. It does not establish that every story will be locally relevant to South Cleveland or Bradley County.
Recommended approach
Write the geographic policy before approving coverage. Identify the exact counties, cities, highways, courts, agencies or statewide legal developments that are within the firm’s intended service area. Treat South Cleveland and Bradley County as separate geographic labels when they carry different meaning. Ask Bosseo how geographic relevance is handled and how an attorney can reject a story that falls outside the firm’s actual market.
