1. Match breaking stories to the practice areas you actually handle
Bosseo describes Legal News as a service that monitors 2,800-plus legal-news sources, re-scans them every 15 minutes, filters stories against a firm’s practice areas and state, and turns relevant coverage into pages on the firm’s website. For a Shelbyville firm, the useful question is whether the proposed filters distinguish matters relevant to Shelbyville and Bedford County from stories that concern a different Tennessee community or a practice the firm does not accept. The local population estimate does not answer that question. It only confirms the scale and municipal identity of Shelbyville city.
Recommended approach
Bring a written list of accepted matters, excluded matters, service boundaries, and topics requiring attorney review. Ask Bosseo to explain how the firm would evaluate Tennessee stories for a Shelbyville audience and how the firm can decline coverage that is technically related but not useful to its clients.
