1. Define the geography before you interpret the numbers
Your firm may serve Sevierville, the wider Sevier County area, or clients elsewhere in Tennessee. Those are different reporting questions. A useful dashboard review should therefore make geography explicit. Ask whether a city reference means a search target, a caller’s location, a service area, or the location associated with a page. Also ask how the dashboard distinguishes Sevierville from the rest of Sevier County and from other Tennessee locations your firm serves.
Recommended approach
Bring a written geography definition to the consultation. If a city-level view is important, ask Bosseo to show how location data is represented and what evidence supports each location label.
