1. Define the geography before choosing coverage
The U.S. Census Bureau records Savannah as a municipality in Hardin County, Tennessee, with a 2020–2024 ACS five-year population estimate of 7,412 and a margin of error of 21. That is geographic and population context only. It does not establish legal demand, competition, search volume, leads, cases or revenue. For Legal News, the distinction matters because a story may concern Savannah, another part of Hardin County, Tennessee more broadly, or a different place altogether. A page that uses a statewide event as if it were a Savannah event could create an accuracy and relevance problem. The firm should decide whether its intended coverage is limited to Savannah, extends across Hardin County, or addresses Tennessee issues that affect the firm’s service area. Those boundaries should be visible in the review criteria and in the language of approved pages.
Recommended approach
Create a written geographic rule before evaluating examples. Separate Savannah, Hardin County and statewide Tennessee coverage, and require each proposed page to state the relevant place accurately. Do not use the Census estimate as a proxy for demand.
